Facebook Shop Integration with Shopify Store
The client wanted to bridge their Shopify e-commerce catalog with Facebook and Instagram shopping channels to tap into social commerce and allow customers to buy directly from posts.
The problem we walked into
Product variants, inventory levels, and pricing were out of sync across social platforms, causing customer friction and missed sales.
How the system is wired
Configured Facebook & Instagram by Meta sales channel in Shopify, set up automated real-time inventory syncing, and established Meta Pixel attribution tracking.
What happens under the hood
Outcome
Enabled shoppable posts on Facebook and Instagram, resulting in an immediate surge in organic social traffic and direct-from-social conversions.
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