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GoHighLevel & Automation

Advanced Lead Scoring & Behavior Workflows

The client needed a way to prioritize hot leads based on behavior (e.g., if a contact tag 'dog owner' is added).

Client
Service Business
Industry
Pet Services
Duration
3 weeks
Delivered
April 2026
High
Efficiency
Automated
Scoring
01 — Challenge

The problem we walked into

Sales reps were wasting time calling unqualified leads while hot leads went cold.

02 — System Architecture

How the system is wired

Designed an advanced lead scoring matrix in GHL that automatically assigned leads to reps when they hit a certain threshold.

[ System architecture diagram — mapping data flows ]
GoHighLevelAI Scoring
03 — Workflow Breakdown

What happens under the hood

04 — ROI / Results

Outcome

Sales team productivity increased drastically with reps only talking to highly qualified, engaged prospects.

🎯Higher close rate on calls

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