Advanced Lead Scoring & Behavior Workflows
The client needed a way to prioritize hot leads based on behavior (e.g., if a contact tag 'dog owner' is added).
The problem we walked into
Sales reps were wasting time calling unqualified leads while hot leads went cold.
How the system is wired
Designed an advanced lead scoring matrix in GHL that automatically assigned leads to reps when they hit a certain threshold.
What happens under the hood
Outcome
Sales team productivity increased drastically with reps only talking to highly qualified, engaged prospects.
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