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GoHighLevel & Automation
Advanced Lead Scoring & Behavior Workflows
The client needed a way to prioritize hot leads based on behavior (e.g., if a contact tag 'dog owner' is added).
Client
Service Business
Industry
Pet Services
Duration
3 weeks
Delivered
April 2026
High
Efficiency
Automated
Scoring
01 — Challenge
The problem we walked into
Sales reps were wasting time calling unqualified leads while hot leads went cold.
02 — System Architecture
How the system is wired
Designed an advanced lead scoring matrix in GHL that automatically assigned leads to reps when they hit a certain threshold.
[ System architecture diagram — mapping data flows ]
GoHighLevelAI Scoring
03 — Workflow Breakdown
What happens under the hood
04 — ROI / Results
Outcome
Sales team productivity increased drastically with reps only talking to highly qualified, engaged prospects.
🎯Higher close rate on calls
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